Information
Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down premium-art.shop In their bid to educate the doubters and turn the tide of opinion, their charm offensive has seen them face down common criticisms and demonstrate responsible practices, like only using sustainable fish and free-range eggs. Meeting their critics head-on, they’ve gone some way to diffuse some of the guilt some customers might have felt about visiting the golden arches